Marketing

Calculateur de métriques marketing

Calculez CTR, CPC, CPM, CPA, ROAS, ROI, CAC, AOV et le ROAS d’équilibre.

Inputs

CurrencyDecimals

Impressions

Clicks

Advertising Spend

Conversions

Revenue

Total Cost

Marketing & Sales Cost

New Customers

Number of Orders

Gross Margin Rate (%)

At a glance

Results

10 metrics

CTR

5.00%

Formula: Clicks ÷ Impressions × 100%

500 ÷ 10000 × 100% = 5.00%

CPC

$2.00

Formula: Advertising Spend ÷ Clicks

$1000 ÷ 500 = $2.00

CPM

$100.00

Formula: Advertising Spend ÷ Impressions × 1000

$1000 ÷ 10000 × 1000 = $100.00

CPA

$20.00

Formula: Advertising Spend ÷ Conversions

$1000 ÷ 50 = $20.00

Conversion Rate

10.00%

Formula: Conversions ÷ Clicks × 100%

50 ÷ 500 × 100% = 10.00%

ROAS

4.00x (400.00%)

Formula: Revenue From Ads ÷ Advertising Spend

$4000 ÷ $1000 = 4.00x (400.00%)

ROI

100.00%

Formula: (Revenue − Total Cost) ÷ Total Cost × 100%

($4000 − $2000) ÷ $2000 × 100% = 100.00%

CAC

$30.00

Formula: Marketing & Sales Cost ÷ New Customers

$1200 ÷ 40 = $30.00

AOV

$50.00

Formula: Revenue ÷ Number of Orders

$4000 ÷ 80 = $50.00

Break-even ROAS

4.00x

Formula: 1 ÷ Gross Margin Rate

1 ÷ 25% = 4.00x

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Mode d’emploi

Choose a display currency and decimal precision.
Enter the source values in the cards; each result updates immediately and shows its calculation.
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