CTR
5.00%Formula: Clicks ÷ Impressions × 100%
500 ÷ 10000 × 100% = 5.00%
Marketing
Calculadora de métricas de marketing
Calcule CTR, CPC, CPM, CPA, ROAS, ROI, CAC, AOV e ROAS de equilíbrio.
Inputs
At a glance
Results
CPC
$2.00Formula: Advertising Spend ÷ Clicks
$1000 ÷ 500 = $2.00
CPM
$100.00Formula: Advertising Spend ÷ Impressions × 1000
$1000 ÷ 10000 × 1000 = $100.00
CPA
$20.00Formula: Advertising Spend ÷ Conversions
$1000 ÷ 50 = $20.00
Conversion Rate
10.00%Formula: Conversions ÷ Clicks × 100%
50 ÷ 500 × 100% = 10.00%
ROAS
4.00x (400.00%)Formula: Revenue From Ads ÷ Advertising Spend
$4000 ÷ $1000 = 4.00x (400.00%)
ROI
100.00%Formula: (Revenue − Total Cost) ÷ Total Cost × 100%
($4000 − $2000) ÷ $2000 × 100% = 100.00%
CAC
$30.00Formula: Marketing & Sales Cost ÷ New Customers
$1200 ÷ 40 = $30.00
AOV
$50.00Formula: Revenue ÷ Number of Orders
$4000 ÷ 80 = $50.00
Break-even ROAS
4.00xFormula: 1 ÷ Gross Margin Rate
1 ÷ 25% = 4.00x
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Como usar
- Choose a display currency and decimal precision.
- Enter the source values in the cards; each result updates immediately and shows its calculation.
- Copy a result when you need to paste it into a report.
Ideal para
- Campaign reporting
- Budget and acquisition planning
- Quick checks before a spreadsheet review
Bom saber
Currency selection changes formatting only; no exchange rates or financial advice are provided.
Perguntas frequentes
What is break-even ROAS?
It is 1 divided by gross margin rate. A 25% margin gives 4.00x.
Why is a result blank?
The required value may be empty, negative or have a zero denominator.
Does currency convert values?
No. It only changes the symbol and number formatting.
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