BrightTools中文

Marketing

Marketing Metrics Calculator

Review ten common campaign metrics with transparent formulas, currency display and safe handling of empty or zero denominators.

Inputs

At a glance

Results

10 metrics

CTR

5.00%

Formula: Clicks ÷ Impressions × 100%

500 ÷ 10000 × 100% = 5.00%

CPC

$2.00

Formula: Advertising Spend ÷ Clicks

$1000 ÷ 500 = $2.00

CPM

$100.00

Formula: Advertising Spend ÷ Impressions × 1000

$1000 ÷ 10000 × 1000 = $100.00

CPA

$20.00

Formula: Advertising Spend ÷ Conversions

$1000 ÷ 50 = $20.00

Conversion Rate

10.00%

Formula: Conversions ÷ Clicks × 100%

50 ÷ 500 × 100% = 10.00%

ROAS

4.00x (400.00%)

Formula: Revenue From Ads ÷ Advertising Spend

$4000 ÷ $1000 = 4.00x (400.00%)

ROI

100.00%

Formula: (Revenue − Total Cost) ÷ Total Cost × 100%

($4000 − $2000) ÷ $2000 × 100% = 100.00%

CAC

$30.00

Formula: Marketing & Sales Cost ÷ New Customers

$1200 ÷ 40 = $30.00

AOV

$50.00

Formula: Revenue ÷ Number of Orders

$4000 ÷ 80 = $50.00

Break-even ROAS

4.00x

Formula: 1 ÷ Gross Margin Rate

1 ÷ 25% = 4.00x

Most tools process locally in your browser. Background removal uploads selected images to the configured server processor and deletes the source after processing.

Sponsored linkLearn more →

How to use

  1. Choose a display currency and decimal precision.
  2. Enter the source values in the cards; each result updates immediately and shows its calculation.
  3. Copy a result when you need to paste it into a report.

Great for

  • Campaign reporting
  • Budget and acquisition planning
  • Quick checks before a spreadsheet review

Good to know

Currency selection changes formatting only; no exchange rates or financial advice are provided.

Frequently asked questions

What is break-even ROAS?

It is 1 divided by gross margin rate. A 25% margin gives 4.00x.

Why is a result blank?

The required value may be empty, negative or have a zero denominator.

Does currency convert values?

No. It only changes the symbol and number formatting.

You may also like

⌁

UTM Link Builder

Build trackable campaign URLs with UTM parameters, QR codes and safe URL parsing in your browser.

Open tool →
⌁

Email Subject Line Tester

Check email subject lines and preheaders with Gmail, Apple Mail and Outlook-style previews plus local heuristics.

Open tool →
⌁

SERP Snippet Preview

Preview a Google-style search snippet, estimate text width and generate escaped title, description and canonical tags.

Open tool →